Most consumer products come primarily from the Pearl River Delta, the "factory of the world" with the largest industrial region on earth. The delta has attracted millions of poor rural residents to settle in factory towns in hopes for a better life. Factory Towns of South China opens a window on th[...]
2002 kom Al Ries succébok "The Fall of Advertising and the Rise of PR", som skakade om marknadsföringsvärlden i grunden. Nu kommer en ny omskakande bok med ambitionen att utmana de rådande marknadsföringsbegreppen.
Den 1 oktober släpps "The Fall of PR and the Rise of Advertising" av[...]